Featured Projects

Bringing a brand to a trade fair means turning it into a physical, operational and relational experience.

For Swiss Classic World 2024, I independently organised and managed Scuderia Classiche's participation, from preparation through to on-site delivery, bringing together brand image, operations and direct relationships with visitors and clients.

Oldtimer Messe St. Gallen further developed this experience within the automotive trade-fair environment and direct engagement with a specialist audience.

In nightlife, my work ranged from programming to promotion, connecting the identity of each event with its audience and on-site experience.

At Le Cap St. Martin, I worked across artistic direction, event programming, PR and communication, focusing on giving each event a clear identity and the right audience.

With Sunset on the Lake, I identified untapped potential in Cala Melide's Saturday nights and turned it into a format: concept, positioning, promotion, PR and a commercial proposition built around tables, private areas and bottle service.

The result was a distinctive identity for the night and a commercial performance significantly above the standard Saturday benchmark.

Communicating a cause requires a different kind of sensitivity from promoting a product.

For the first edition of La Voce del Coraggio, an artistic and charitable project focused on raising awareness of gender-based violence, I worked across organisation, media and content.

I interviewed participating associations, managed relationships with local organisations and helped give visibility to testimonies and particularly sensitive issues.

The experience required listening, care in the use of language and responsibility in turning real stories into respectful and accessible content.

Content came after strategy.

Starting from average spend, positioning and audience behaviour, I identified an opportunity to bring the brand closer to a younger audience and make its communication more dynamic and playful.

I turned that insight into a proposal for management: target refinement, new communication codes, social formats and activation concepts.

Shooting and production became tools within that direction, rather than the starting point.

Creating content without understanding how audiences respond means doing only half the job.

At Rivers Properties & Consulting, I combined photo/video production, social media and storytelling with the analysis of performance, interactions, reviews and online reputation.

The aim was to turn those signals into practical direction: understand what generated attention and identify where the brands' digital presence could be improved.