Lugano Elegance 2026
Integrated Marketing & Communication
Overview
For three days, Lugano becomes the stage for an international concours d'elegance, featuring forty selected cars across six classes and a jury made up of leading figures in the field.
Within this setting, I handled a central part of the project: direct relationships with participants, registration management, press activities, online and offline presence, and sponsor activations.
Working across different languages, expectations and priorities required quick judgement, flexibility and constant attention to service quality, while maintaining consistency even during the most dynamic moments.
Selected Outputs
Official press release · Press-conference programme · Online/offline materials · Participant communications · Sponsor materials
Areas
Participants & Hospitality
Direct management of participant relationships, from application through to their presence at the event.
Press & Media
Contribution to the press conference, press releases and materials prepared for the media.
Sponsors & Activations
Partner relationships and collaboration on sponsor activations delivered during the event.
Integrated Communication
Coordination of digital channels and physical materials to maintain a consistent identity and message across every touchpoint.
