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Projects

1000 Miglia Warm Up Switzerland

Communication · Hospitality · Media

Company
Scuderia Classiche

Overview

1000 Miglia Warm Up Switzerland brings the spirit and discipline of the Freccia Rossa to Swiss roads through an itinerant format organised by Scuderia Classiche under licence from 1000 Miglia.

Across multiple editions, I worked at the heart of the event's operations, managing hospitality and relationships with crews, sponsors and media, primarily in English, while also coordinating directly with 1000 Miglia in Italy.

Representing an iconic automotive brand in this environment meant anticipating needs, adapting to different stakeholders and maintaining precision and quality as the event moved from one stage to the next.

Selected Outputs

Press releases · Partner materials · Photo/video content · Publications for official channels

Areas

  • Hospitality & Relations

    Direct assistance for clients and crews, managing communication and operational needs in a multicultural environment, primarily in English.

  • Press & Media

    Press releases, media support and coordination of materials for the project's channels.

  • Sponsors & Partners

    Operational relationships with sponsors and management of content connected to their presence.

  • On-Site Production

    Photo, video and materials produced across the different stages, following the timing and priorities of the event.

Evidence

Media

  • Blue WARM UP · 1000 MIGLIA arch with the Scuderia Classiche logo, classic cars passing through, mountains in the background.
  • 1000 Miglia Warm Up Switzerland: moment from the project's core material.
  • Two Assistenza crew members at a car's open trunk, alongside the 1000 Miglia Warm Up Switzerland route.
  • 1000 Miglia Warm Up Switzerland: moment from the project's core material.
  • 1000 Miglia Warm Up Switzerland: moment from the project's core material.
  • Ristorante La Sosta entrance set up for Scuderia Classiche hospitality, white-clothed tables and a red carpet.
  • Gala dinner table beneath a chandelier, with the 1000 Miglia · Scuderia Classiche menu on the plate.
  • 1000 Miglia Warm Up Switzerland: on-site communication.